The Future of Football

About the author:

Christopher Lomax is a dynamic storyteller with a keen eye for the evolution of sports, culture, and business. A native of Mississippi and longtime resident of the Deep South, he has lived through the highs and lows of College Football fandom, shaping his unique perspective on the sport’s transformation. From the painful probation years of Ole Miss to the seismic shifts in conference realignment and playoff expansion, Lomax weaves personal experience with historical insight to explore what lies ahead for the game he loves.

A graduate of the University of Mississippi with degrees in journalism, public relations, and law, Lomax built a career spanning politics, private equity, and technology entrepreneurship. He has worked in political advertising in Washington, D.C., helped launch one of Mississippi’s first startup incubators, and nurtured early-stage companies. His ability to dissect complex systems—whether in business or sports—allows him to break down College Football’s future with the precision of an analyst and the passion of a lifelong fan.

But The Future of Football is not just a book about the sport’s business mechanics or competitive structures—it is a deeply personal story, shaped by Lomax’s own journey as a father. College Football, like fatherhood, is about legacy: the passing down of traditions, the moments that bind generations, and the hard lessons about change, resilience, and hope. As he watches his own children grow up in a world where the sport looks increasingly different from the one he fell in love with, Lomax wrestles with what will remain, what should evolve, and what the game’s next generation deserves.

Through rich storytelling, humor, and an unflinching look at the forces reshaping College Football, Lomax takes readers on a journey that is both deeply nostalgic and forward-thinking. By drawing parallels between the sport and the English soccer pyramid, he challenges the assumptions that have governed the game for decades. And in an epilogue that brings everything full circle, he reflects on what it means to share this game with his children, ensuring that—no matter how the sport changes—its magic endures.

Beyond the page, Lomax’s voice resonates with fans, journalists, and industry insiders alike. His expertise in media and business, combined with a natural gift for engaging storytelling, positions him as an authoritative voice in the ongoing conversation about College Football’s future. Whether through speaking engagements, podcast discussions, or media appearances, Lomax connects with audiences who are deeply invested in the evolution of the game.

With The Future of Football, Lomax doesn’t just tell the story of where College Football has been—he lays out a vision for what it could become. Readers looking for a book that stirs debate, challenges traditions, and captures the emotional depth of fandom will find in Lomax a writer who delivers both insight and heart.